Five Persuasive Psychology Techniques for eCommerce Success

Yes, there is, according to Shanelle Mullin's article published on the Shopify.com blog. You can apply the persuasive techniques she describes with a little site re-design and text revision. The changes can activate the psychological triggers we all hold to one degree or another, making it that much easier for visitors to submit their order. Mullin links to several good resources in her article, and the content matches up well with material from established authorities like Robert Cialdini, the author of Influence: The Psychology of Persuasion. Here's a summary of the top five techniques she explains.

Reciprocity

When your friend buys you lunch, you want return the favor. When you receive a holiday greeting card, you feel bad if you haven't sent one to that person as well. Likewise, when the car dealership gives you a free inspection, it can make you feel more inclined to work with them on fixing any troubles.

This psychological impulse to return a positive action for a positive action or to keep things 'balanced' between receiving and giving has been recognized and reinforced since ancient times. More recently social psychologists have analyzed it and marketing mavens have taken it up. The Nielsen Norman Group cite Robert Cialdini in their thorough explanation of how giving something to your leads can help the conversion process.

In her article, Mullin suggests a few ways you can make this happen on your eCommerce site, from letting customers decide how much they'll reciprocate for the gift of a product to providing samples, free shipping, or unexpected discounts.

Consistency

There's so much in life that changes and varies and is unreliable. We typically want our own character to be reliable and solid. This technique is actually a shortened reference to "behavioral consistency," as the NNGroup points out. The impulse is basically a way we make things easier on ourselves. Instead of re-evaluating every single decision in our day, we often fall back on doing what we did before. In fact, we'll start justifying why we made that previous decision or commitment.

You can work this into your eCommerce site by creating elements that invite people to commit themselves to purchasing. Mullin points out that this might be a statement of your company values that people will want to support. Or it could be options to subscribe, download free resources (double-barrel with Reciprocity), or share their positive experience with your company on social media. Leveraging the Consistency principle might even be as simple as revising the text on your shopping cart button to accent the commitment to purchase.

Social Proof

Another way that people simplify their decision-making is to put extra weight on what other people are doing, using that as a guide. This helps explain why we so often look to customer reviews when we're researching a purchase — if other people gave the product a 5-star rating, it's probably something worthwhile. Testimonials and celebrity endorsements also connect to this psychological impulse.

To get Social Proof working for your eCommerce site, Mullin suggests finding ways to show how other shoppers are glad they did business with you. Another method is simply display the number of people who have purchased a product; as that number gradually increases, it becomes more and more of a influence on new customers.

Likeness

"Liking" is another way to phrase this trait in our behavior, as the NNGroup show in their recommendations for user-interface design. These simple labels include a lot of meaning. Liking obviously has an impact on our decisions, and it increases when we see things that are similar to us, things that we're familiar with, as well as people who are interested in helping us, who we associate with the things we value, and who give us praise.

Mullin points out that one way you can take advantage of this is to invest some effort in good copywriting. When you use the words your customers use and you talk about the aspects that they're interested in, your site will feel both similar and familiar. Other easy text upgrades could be to emphasize how you interest in helping potential clients with their needs and to be complimentary in talking about it. And it goes without saying that a cluttered page layout won't strengthen liking as well as a clean, attractive format.

Authority

In our complex society, we often trust experts for information and expertise that we don't have ourselves. This translates into a strong willingness to accept statements and guidance from authority figures.

Mullin references what may be the most infamous example of this human willingness to follow authority: Dr. Stanley Milgram's experiment with (fake) electrocution memory assistance. The experiment, of course, wasn't about memory at all, but rather about obeying directions from a person in charge.

For something so drastically different from your eCommerce sales, can there be a way to humanely use authority-based persuasion? Mullin mentions a few, such as highlighting job titles, product awards, and other credentials that establish your expertise. Also, you can tag-team with Social Proof by getting endorsements from other recognized experts in your field (even if it's just simple logo from a reputable organization that you've worked with). Also be sure that the images which present your company show your staff looking the part of knowledgeable, trustworthy advisors.

Mullin's post includes several other persuasive tactics that you can deploy on your site at little or no cost. Of course, none of these strategies is magical, but if you apply the guidelines well on your eCommerce site, it could make the difference and tip the balance.

While the front-end of your eCommerce site is vital for your business growth, the back-end is also crucial. As your sales begin to accelerate, having software that supports inventory tracking and order forecasting can make a huge difference in keeping customers satisfied. aACE integrates with WooCommerce, Shopify, Magento, and Amazon, so orders placed online are downloaded to aACE ERP tools automatically and updated online when the order ships. With this teamwork, you always know where things stand and where they're headed.

"aACE is a stable program and thoroughly accurate. Our numbers are always correct, from the yardage on our shelf to the money in the bank. This, in itself, makes the program incredible and invaluable." ~ Claire Wade, Director of Operations, Skip Gambert & Associates

You already have a great product or service to sell on your eCommerce site. And you're probably already investing as much as you can into marketing. Is there anything more you can do to convert a few more shoppers each day into buyers? Yes, there is, according to Shanelle Mullin's article... Learn More

You already have a great product or service to sell on your eCommerce site. And you're probably already investing as much as you can into marketing. Is there anything more you can do to convert a few more shoppers each day into buyers?

Yes, there is, according to Shanelle Mullin's article published on the Shopify.com blog. You can apply the persuasive techniques she describes with a little site re-design and text revision. The changes can activate the psychological triggers we all hold to one degree or another, making it that much easier for visitors to submit their order. Mullin links to several good resources in her article, and the content matches up well with material from established authorities like Robert Cialdini, the author of Influence: The Psychology of Persuasion. Here's a summary of the top five techniques she explains.

Reciprocity

When your friend buys you lunch, you want return the favor. When you receive a holiday greeting card, you feel bad if you haven't sent one to that person as well. Likewise, when the car dealership gives you a free inspection, it can make you feel more inclined to work with them on fixing any troubles.

This psychological impulse to return a positive action for a positive action or to keep things 'balanced' between receiving and giving has been recognized and reinforced since ancient times. More recently social psychologists have analyzed it and marketing mavens have taken it up. The Nielsen Norman Group cite Robert Cialdini in their thorough explanation of how giving something to your leads can help the conversion process.

In her article, Mullin suggests a few ways you can make this happen on your eCommerce site, from letting customers decide how much they'll reciprocate for the gift of a product to providing samples, free shipping, or unexpected discounts.

Consistency

There's so much in life that changes and varies and is unreliable. We typically want our own character to be reliable and solid. This technique is actually a shortened reference to "behavioral consistency," as the NNGroup points out. The impulse is basically a way we make things easier on ourselves. Instead of re-evaluating every single decision in our day, we often fall back on doing what we did before. In fact, we'll start justifying why we made that previous decision or commitment.

You can work this into your eCommerce site by creating elements that invite people to commit themselves to purchasing. Mullin points out that this might be a statement of your company values that people will want to support. Or it could be options to subscribe, download free resources (double-barrel with Reciprocity), or share their positive experience with your company on social media. Leveraging the Consistency principle might even be as simple as revising the text on your shopping cart button to accent the commitment to purchase.

Social Proof

Another way that people simplify their decision-making is to put extra weight on what other people are doing, using that as a guide. This helps explain why we so often look to customer reviews when we're researching a purchase — if other people gave the product a 5-star rating, it's probably something worthwhile. Testimonials and celebrity endorsements also connect to this psychological impulse.

To get Social Proof working for your eCommerce site, Mullin suggests finding ways to show how other shoppers are glad they did business with you. Another method is simply display the number of people who have purchased a product; as that number gradually increases, it becomes more and more of a influence on new customers.

Likeness

"Liking" is another way to phrase this trait in our behavior, as the NNGroup show in their recommendations for user-interface design. These simple labels include a lot of meaning. Liking obviously has an impact on our decisions, and it increases when we see things that are similar to us, things that we're familiar with, as well as people who are interested in helping us, who we associate with the things we value, and who give us praise.

Mullin points out that one way you can take advantage of this is to invest some effort in good copywriting. When you use the words your customers use and you talk about the aspects that they're interested in, your site will feel both similar and familiar. Other easy text upgrades could be to emphasize how you interest in helping potential clients with their needs and to be complimentary in talking about it. And it goes without saying that a cluttered page layout won't strengthen liking as well as a clean, attractive format.

Authority

In our complex society, we often trust experts for information and expertise that we don't have ourselves. This translates into a strong willingness to accept statements and guidance from authority figures.

Mullin references what may be the most infamous example of this human willingness to follow authority: Dr. Stanley Milgram's experiment with (fake) electrocution memory assistance. The experiment, of course, wasn't about memory at all, but rather about obeying directions from a person in charge.

For something so drastically different from your eCommerce sales, can there be a way to humanely use authority-based persuasion? Mullin mentions a few, such as highlighting job titles, product awards, and other credentials that establish your expertise. Also, you can tag-team with Social Proof by getting endorsements from other recognized experts in your field (even if it's just simple logo from a reputable organization that you've worked with). Also be sure that the images which present your company show your staff looking the part of knowledgeable, trustworthy advisors.

Mullin's post includes several other persuasive tactics that you can deploy on your site at little or no cost. Of course, none of these strategies is magical, but if you apply the guidelines well on your eCommerce site, it could make the difference and tip the balance.

While the front-end of your eCommerce site is vital for your business growth, the back-end is also crucial. As your sales begin to accelerate, having software that supports inventory tracking and order forecasting can make a huge difference in keeping customers satisfied. aACE integrates with WooCommerce, Shopify, Magento, and Amazon, so orders placed online are downloaded to aACE ERP tools automatically and updated online when the order ships. With this teamwork, you always know where things stand and where they're headed.

"aACE is a stable program and thoroughly accurate. Our numbers are always correct, from the yardage on our shelf to the money in the bank. This, in itself, makes the program incredible and invaluable." ~ Claire Wade, Director of Operations, Skip Gambert & Associates

Warning: Business Operations Software Might Not Improve Business. Or Operations.

Instead Drew takes a hard look at how software that isn't designed for good usability can cause as many problems than it solves. He identifies how finding a single solution today is the easy part. The tricky part is getting all those single solutions to work together. Whether they're isolated spreadsheets or incompatible apps, if your tools aren't sharing data, then your staff pays the price. Which is to say, you pay the price (through confusion, errors, and reduced productivity).

ERP software was intended to solve this foundational problem with data isolation, but these tools also have difficulties, Drew explains. With the "enterprise" in enterprise resource planning, there initially seemed to be a attitude that the end users didn't matter. That usability didn't matter. This mindset led to ERP tools that were overly complex, inefficient, and "clunky". The more recent shift towards making business tools as usable as consumer tools has started to make things better. And we're not talking about just making things look pretty. Personnel in a business have a wealth of digital literacy built up from their daily lives. Software that leverages the user's ability to discover information, assess it, collaborate with others, and accomplish tasks will create a greater ROI.

The ideal result — as understood and pursued by companies like Google, Facebook, and Amazon — is a an app that is frictionless, integrated data. This kind of app supports collaboration, prevents duplicated effort, reduces errors, and streamlines business processes.

Drew envisions a future workplace where technical skills are still important, but because the software will finally be caught up to what people can skillfully use, the key competencies will be problem-solving and community-building. How well can your staff apply knowledge towards making decisions, cultivating relationships, establishing your company reputation, and mobilizing other resources? How close does your business software come to reaching this goal?

At aACE we've invested over 15 years to creating an ERP tool that can accelerate your business. To learn more, browse our site and watch the video demonstrations.

"Unlike other solutions, you will never have to worry about not being able to collect, deliver, and/or report the data your organization needs. This product can be fully tailored to fit your company's processes. If you want to gain control of your business and eliminate all of the islands of data that exist today, then I highly recommend that you give aACE a call." ~ Bryan Anderson, All Solutions 360 LLC

Software is often described as the solution for a business problem. But is it? In Drew Hendricks' article, "Fragmented Software is Killing Business Productivity: 4 Ways to Fix it," published on Inc.com, it doesn't seem that way. Instead Drew takes a hard look at how software that isn't designed... Learn More

Software is often described as the solution for a business problem. But is it? In Drew Hendricks' article, "Fragmented Software is Killing Business Productivity: 4 Ways to Fix it," published on Inc.com, it doesn't seem that way.

Instead Drew takes a hard look at how software that isn't designed for good usability can cause as many problems than it solves. He identifies how finding a single solution today is the easy part. The tricky part is getting all those single solutions to work together. Whether they're isolated spreadsheets or incompatible apps, if your tools aren't sharing data, then your staff pays the price. Which is to say, you pay the price (through confusion, errors, and reduced productivity).

ERP software was intended to solve this foundational problem with data isolation, but these tools also have difficulties, Drew explains. With the "enterprise" in enterprise resource planning, there initially seemed to be a attitude that the end users didn't matter. That usability didn't matter. This mindset led to ERP tools that were overly complex, inefficient, and "clunky". The more recent shift towards making business tools as usable as consumer tools has started to make things better. And we're not talking about just making things look pretty. Personnel in a business have a wealth of digital literacy built up from their daily lives. Software that leverages the user's ability to discover information, assess it, collaborate with others, and accomplish tasks will create a greater ROI.

The ideal result — as understood and pursued by companies like Google, Facebook, and Amazon — is a an app that is frictionless, integrated data. This kind of app supports collaboration, prevents duplicated effort, reduces errors, and streamlines business processes.

Drew envisions a future workplace where technical skills are still important, but because the software will finally be caught up to what people can skillfully use, the key competencies will be problem-solving and community-building. How well can your staff apply knowledge towards making decisions, cultivating relationships, establishing your company reputation, and mobilizing other resources? How close does your business software come to reaching this goal?

At aACE we've invested over 15 years to creating an ERP tool that can accelerate your business. To learn more, browse our site and watch the video demonstrations.

"Unlike other solutions, you will never have to worry about not being able to collect, deliver, and/or report the data your organization needs. This product can be fully tailored to fit your company's processes. If you want to gain control of your business and eliminate all of the islands of data that exist today, then I highly recommend that you give aACE a call." ~ Bryan Anderson, All Solutions 360 LLC

A Valentine for Our Clients – and the ERP Solution They Helped Build

You have taken the time to learn about the operations software and ecommerce support we offer. You have given us the trust to deploy aACE to help your staff succeed and your business grow. And you have shared your insights about how we can make the best cross-platform, integrated accounting, CRM, and ERP software for Mac and PC. Because of you, we've been able to invest the past 15 years into refining a business management solution that is truly worth talking about.

And you've done that, too.

Your 5-star client testimonials not only boost our enthusiasm for the work we do, but also measure the value we are glad to provide. Capterra is one great collection of feedback about the work we've done, but we want to share some of the other statements our friends and customers have voiced:

"The customization available in this system is helpful for our business, allowing us to create unique reports and views that are specific to our projects and clients." ~ Diana Ross-Gotta, Account Director, KNOCK Inc.

"aACE transformed our order fulfillment process during implementation by helping us see trouble spots in our processes." ~ Derek Navratil, IT Administrator, Janibell Inc.

"Training new users is a snap. If ever there is an issue with the software I have a response in minutes and resolution soon after! Most of all it is affordable: the out-the-door price is less than most ERP yearly maintenance." ~ Todd Breedlove, Vice President, Knight Hardwood Flooring Inc.

"The system has proven time and again to be a structurally sound and reliable business information workhorse. Downtime is barely measurable, even though we process thousands of transactions a day." ~ Matthew Pelfrey, Director of Process and Compliance, Duggal Visual Solutions

“We’ve been utilizing aACE Software for several years and have worked with the aACE team on numerous customizations. They were able to synthesize our complicated processes from multiple software platforms and made the potentially painful process of switching to a new system very easy. It has created straight-forward interaction between departments and gives us a faster and more accurate picture of everything that goes on." ~ Theodore Fotopulous, Operations Manager, Raydoor Inc.

"Excellent design with well-refined organization of information. aACE delivers seamless workflow." ~ Bumkee Kim, Janibell Inc.

"We really enjoy working with aACE and appreciate the flexibility of the program. Our company has many functions — membership, a magazine, a bookstore — and we run all of that using this one solution. Having all our customer's data in one place makes it so much easier for our customer service, sales, and marketing teams. Their jobs are much more streamlined and the sales team can even use aACE while they are on the road." ~ Sabrina Fabian, The John Birch Society

"We export paper, which has its unique accounting quirks. The aACE team was the only vendor we spoke to that was willing to prove it could accommodate these needs." ~ Wendy Donenfield, CPA and Controller, M & R International

"The aACE team learns so much about your business and your workflow, then helps you come up with solutions to make you and your team more efficient. Then they adapt their robust product to achieve those goals. They are also there to tweak the product as your business adapts." ~ Neil Suss, Controller, Crew Cuts, Inc.

"Since implementing it in 2014, we have made many customizations and changes as our business needs have changed. The difference with aACE is that we won't have to just toss out the product every 3-5 years and start all over; we can constantly customize and update the software to our needs — it grows with us." ~ Brittany Ulrich, Vice President, ASAP Event Advertising

Thank you for joining the aACE family! And if you haven't yet, contact us today to learn what aACE can do for you.

The fourteenth of February is the perfect time for expressions of appreciation. So we want to say Thank You to all our clients: You have taken the time to learn about the operations software and ecommerce support we offer. You have given us the trust to deploy aACE to help your staff succeed and... Learn More

The fourteenth of February is the perfect time for expressions of appreciation. So we want to say Thank You to all our clients:

You have taken the time to learn about the operations software and ecommerce support we offer. You have given us the trust to deploy aACE to help your staff succeed and your business grow. And you have shared your insights about how we can make the best cross-platform, integrated accounting, CRM, and ERP software for Mac and PC. Because of you, we've been able to invest the past 15 years into refining a business management solution that is truly worth talking about.

And you've done that, too.

Your 5-star client testimonials not only boost our enthusiasm for the work we do, but also measure the value we are glad to provide. Capterra is one great collection of feedback about the work we've done, but we want to share some of the other statements our friends and customers have voiced:

"The customization available in this system is helpful for our business, allowing us to create unique reports and views that are specific to our projects and clients." ~ Diana Ross-Gotta, Account Director, KNOCK Inc.

"aACE transformed our order fulfillment process during implementation by helping us see trouble spots in our processes." ~ Derek Navratil, IT Administrator, Janibell Inc.

"Training new users is a snap. If ever there is an issue with the software I have a response in minutes and resolution soon after! Most of all it is affordable: the out-the-door price is less than most ERP yearly maintenance." ~ Todd Breedlove, Vice President, Knight Hardwood Flooring Inc.

"The system has proven time and again to be a structurally sound and reliable business information workhorse. Downtime is barely measurable, even though we process thousands of transactions a day." ~ Matthew Pelfrey, Director of Process and Compliance, Duggal Visual Solutions

“We’ve been utilizing aACE Software for several years and have worked with the aACE team on numerous customizations. They were able to synthesize our complicated processes from multiple software platforms and made the potentially painful process of switching to a new system very easy. It has created straight-forward interaction between departments and gives us a faster and more accurate picture of everything that goes on." ~ Theodore Fotopulous, Operations Manager, Raydoor Inc.

"Excellent design with well-refined organization of information. aACE delivers seamless workflow." ~ Bumkee Kim, Janibell Inc.

"We really enjoy working with aACE and appreciate the flexibility of the program. Our company has many functions — membership, a magazine, a bookstore — and we run all of that using this one solution. Having all our customer's data in one place makes it so much easier for our customer service, sales, and marketing teams. Their jobs are much more streamlined and the sales team can even use aACE while they are on the road." ~ Sabrina Fabian, The John Birch Society

"We export paper, which has its unique accounting quirks. The aACE team was the only vendor we spoke to that was willing to prove it could accommodate these needs." ~ Wendy Donenfield, CPA and Controller, M & R International

"The aACE team learns so much about your business and your workflow, then helps you come up with solutions to make you and your team more efficient. Then they adapt their robust product to achieve those goals. They are also there to tweak the product as your business adapts." ~ Neil Suss, Controller, Crew Cuts, Inc.

"Since implementing it in 2014, we have made many customizations and changes as our business needs have changed. The difference with aACE is that we won't have to just toss out the product every 3-5 years and start all over; we can constantly customize and update the software to our needs — it grows with us." ~ Brittany Ulrich, Vice President, ASAP Event Advertising

Thank you for joining the aACE family! And if you haven't yet, contact us today to learn what aACE can do for you.

Invest in CRM and Feel Confident About Customer Care

A quality CRM package helps you maximize excellence in customer care. It helps sustain the interactions that add up to a client feeling like they're an important part of your business family. The critical part of this effort is in the human interactions; however, your CRM package can create a data-foundation that facilitates these conversations with each client.

Abadi gives an example of this kind of considerate approach, taking a moment to make sure everyone is on the same page about what CRM actually is. Ideally all points of communication will be filtered into your Customer Relationship Management package — each phone call, email, and social media interaction. This client-centered database helps the business owner and sales staff to understand what customers want. (And, not to put too fine a point on it, the only things you can sell are what they want to buy.)

From the overview, Abadi starts exploring detailed applications of how your CRM software benefits your small or mid-sized business. Logically, this begins with leads. One of the most dangerous problems for a growing business is losing track of leads. You can't tell beforehand whether the person who handed over a business card or the one who posted a curious comment on your website will be the next loyal customer. High-quality CRM tools make it easier to aggregate and keep tabs on the wide variety of contacts you make each week. And the automation features can handle rote tasks, freeing up your time for the higher value activities that lead to increased sales.

For an even more specific example, Abadi turns to email marketing, an important field which strong CRM solutions will support. Of course there are constraints to what the software can do in this area. There isn't a program for writing compelling email marketing materials. But the computer can provide insight about how well a campaign is running, which efforts are getting results, and which prospective or returning customers are the most engaged.

The next CRM benefit Abadi explains is the connectivity to mobile devices. While your staff are at their computer terminal in the office frequently, they will have a phone available nearly always. A robust CRM tool will allow you to take advantage of that. Not only can information about leads and prospects be added to the system via smartphone, but your agents can also call up lead lists, purchase details, and service reports from any location. This amounts to reduced time lost in going to and from the office, which means more time spent on value-added tasks, like strengthening customer relationships. Along the same lines as mobile connections, Abadi also touches on how social media can feed into your CRM system and enhance your understanding of your clients.

The final aspect of CRM implementations that Abadi addresses is the important decisions about hosting the solution. As noted in other business software articles, some of the most important details for the purchase are not right in the package. Hosting is similar. The decision between whether to set up your new system on your own servers or to subscribe to a cloud-based solution should fit your company situation. If you need a more controlled on-site installation or a more affordable subscription service, the best CRM products will be able to accommodate you.

That concept bears repeating, since the number of available CRM offerings gives you a wide variety to choose from. Finding the best combination of features and flexibility can require some time. But in the end, securing the best match for your unique company will bring the most rewarding ROI.

At aACE Software, our own clients have shared their agreement with this idea, ranking aACE as a 5-star product for its ability to customize and thereby satisfy various business demands. Whether your growing company is in professional services, wholesale distribution, or light manufacturing, aACE can provide a solid CRM solution. And this comes integrated with robust accounting and ERP tools as well. Our comprehensive yet affordable solution may be exactly the opportunity you're looking for to accelerate your business. Take the time now to explore our website and learn how the aACE advantage can benefit you.

"I worked with the aACE Software team to deploy aACE Business Suite and it has met my client's needs extremely well. Their needs assessment was incredibly thorough and they worked to customize the suite to meet my client's requirements. The result was noticeable efficiency gains and a smoother end-to-end business process. I would recommend aACE without hesitation." ~ Christina Savage, Business IT Services Director & Project Manager, Christina Savage LLC

In his article for SmallBizDaily.com, Nathan Abadi approaches technology from a relationship-centered perspective. Wise business leaders understand the value of this paradigm, summed up in the phrase, "Customers might not remember the details of the sale, but they will remember how you treated... Learn More

In his article for SmallBizDaily.com, Nathan Abadi approaches technology from a relationship-centered perspective. Wise business leaders understand the value of this paradigm, summed up in the phrase, "Customers might not remember the details of the sale, but they will remember how you treated them."

A quality CRM package helps you maximize excellence in customer care. It helps sustain the interactions that add up to a client feeling like they're an important part of your business family. The critical part of this effort is in the human interactions; however, your CRM package can create a data-foundation that facilitates these conversations with each client.

Abadi gives an example of this kind of considerate approach, taking a moment to make sure everyone is on the same page about what CRM actually is. Ideally all points of communication will be filtered into your Customer Relationship Management package — each phone call, email, and social media interaction. This client-centered database helps the business owner and sales staff to understand what customers want. (And, not to put too fine a point on it, the only things you can sell are what they want to buy.)

From the overview, Abadi starts exploring detailed applications of how your CRM software benefits your small or mid-sized business. Logically, this begins with leads. One of the most dangerous problems for a growing business is losing track of leads. You can't tell beforehand whether the person who handed over a business card or the one who posted a curious comment on your website will be the next loyal customer. High-quality CRM tools make it easier to aggregate and keep tabs on the wide variety of contacts you make each week. And the automation features can handle rote tasks, freeing up your time for the higher value activities that lead to increased sales.

For an even more specific example, Abadi turns to email marketing, an important field which strong CRM solutions will support. Of course there are constraints to what the software can do in this area. There isn't a program for writing compelling email marketing materials. But the computer can provide insight about how well a campaign is running, which efforts are getting results, and which prospective or returning customers are the most engaged.

The next CRM benefit Abadi explains is the connectivity to mobile devices. While your staff are at their computer terminal in the office frequently, they will have a phone available nearly always. A robust CRM tool will allow you to take advantage of that. Not only can information about leads and prospects be added to the system via smartphone, but your agents can also call up lead lists, purchase details, and service reports from any location. This amounts to reduced time lost in going to and from the office, which means more time spent on value-added tasks, like strengthening customer relationships. Along the same lines as mobile connections, Abadi also touches on how social media can feed into your CRM system and enhance your understanding of your clients.

The final aspect of CRM implementations that Abadi addresses is the important decisions about hosting the solution. As noted in other business software articles, some of the most important details for the purchase are not right in the package. Hosting is similar. The decision between whether to set up your new system on your own servers or to subscribe to a cloud-based solution should fit your company situation. If you need a more controlled on-site installation or a more affordable subscription service, the best CRM products will be able to accommodate you.

That concept bears repeating, since the number of available CRM offerings gives you a wide variety to choose from. Finding the best combination of features and flexibility can require some time. But in the end, securing the best match for your unique company will bring the most rewarding ROI.

At aACE Software, our own clients have shared their agreement with this idea, ranking aACE as a 5-star product for its ability to customize and thereby satisfy various business demands. Whether your growing company is in professional services, wholesale distribution, or light manufacturing, aACE can provide a solid CRM solution. And this comes integrated with robust accounting and ERP tools as well. Our comprehensive yet affordable solution may be exactly the opportunity you're looking for to accelerate your business. Take the time now to explore our website and learn how the aACE advantage can benefit you.

"I worked with the aACE Software team to deploy aACE Business Suite and it has met my client's needs extremely well. Their needs assessment was incredibly thorough and they worked to customize the suite to meet my client's requirements. The result was noticeable efficiency gains and a smoother end-to-end business process. I would recommend aACE without hesitation." ~ Christina Savage, Business IT Services Director & Project Manager, Christina Savage LLC

Avalara’s Free Whitepaper Spotlights Ways to Enhance Your Business

• How / why accounting firms need to redefine themselves
• How a firm can add value by addressing compliance issues
• How a firm can acquire new clients
• How a firm can transition to take advantage of new opportunities

Even though the main audience for the whitepaper is accountants (specifically, those in public practice, with limited tax compliance experience, but who want to establish or improve compliance services via automation), others can benefit. Learning more about key tax compliance issues and how accounting services are shifting to meet the needs of small and mid-sized businesses can give insight to other entrepreneurs. Likewise, the market forces causing change in the accounting industry will eventually influence other fields.

More directly, an SMB can benefit from business operations software designed to leverage the expertise of tax compliance automation. aACE 5 is a software package that integrates accounting, CRM, and ERP into a customizable, cross-platform solution. aACE benefits not only the controller who is surprised by the AMEX bill every month, but also the CEO who is tired of not knowing what the company's true cash position is, and the owner who feels like she is steering a ship in the dark.

Browser our website to learn more about our aACE+ Avalara integration, plus other valuable features.

"One of my personal favorite features is the Data Log. With this feature, our team members can now see a complete account of the history of a transaction as it moves through our system. Not only does this provide us with visibility that we had never had before, but I'm pleased to say we have also greatly benefited from the increased accountability that comes with logging that all of our users have access to. And accountability, for us, has meant more consistent adoption of the processes that are important to the success of our organization." ~ Andrew J. Porter, ERP Manager, Gable

Avalara, a leading name in tax compliance and automation, has released a free whitepaper that discusses how accountant offices can thrive in the current market. This 22-page analysis is divided into four sections: How / why accounting firms need to redefine themselves How a firm can add value by... Learn More

Avalara, a leading name in tax compliance and automation, has released a free whitepaper that discusses how accountant offices can thrive in the current market. This 22-page analysis is divided into four sections:

• How / why accounting firms need to redefine themselves
• How a firm can add value by addressing compliance issues
• How a firm can acquire new clients
• How a firm can transition to take advantage of new opportunities

Even though the main audience for the whitepaper is accountants (specifically, those in public practice, with limited tax compliance experience, but who want to establish or improve compliance services via automation), others can benefit. Learning more about key tax compliance issues and how accounting services are shifting to meet the needs of small and mid-sized businesses can give insight to other entrepreneurs. Likewise, the market forces causing change in the accounting industry will eventually influence other fields.

More directly, an SMB can benefit from business operations software designed to leverage the expertise of tax compliance automation. aACE 5 is a software package that integrates accounting, CRM, and ERP into a customizable, cross-platform solution. aACE benefits not only the controller who is surprised by the AMEX bill every month, but also the CEO who is tired of not knowing what the company's true cash position is, and the owner who feels like she is steering a ship in the dark.

Browser our website to learn more about our aACE+ Avalara integration, plus other valuable features.

"One of my personal favorite features is the Data Log. With this feature, our team members can now see a complete account of the history of a transaction as it moves through our system. Not only does this provide us with visibility that we had never had before, but I'm pleased to say we have also greatly benefited from the increased accountability that comes with logging that all of our users have access to. And accountability, for us, has meant more consistent adoption of the processes that are important to the success of our organization." ~ Andrew J. Porter, ERP Manager, Gable

Three Software Tools That Scaled This Home Business into the Inc. 5000

In her article about exactly this kind of skyrocket business venture, Kaleigh Moore explains where Nine Line Apparel came from and how they got into the upper listing of the Inc. 5000 so quickly. According to the company founder, Tyler Merritt, the right set of tools has been crucial. You might expect advice like that from an active duty military man, since in a crisis situation, having the right gear can make all the difference. For his business, the right gear for Tyler included these three core technology solutions:

1. Inventory Management Solution — Quick growth brought fast challenges for keeping track of their products. And this struggle was amplified by working in the apparel industry because returned goods and varying sizes of the same item all had to be accounted for. Once they found a product that could keep pace with their rapid growth, the time spent addressing emergencies was transformed into time to focus on more important tasks.

2. Shipping Solution — Tyler quickly recognized that out-sourcing order fulfillment was the best way to keep up with the accelerating demand, not to mention the extremely variable time he had to run the business — as an active duty soldier, he even had to leave the company for his wife to manage alone while he was deployed. They found a shipping tool that facilitated their outsourcing requirements and things quickly became less stressful.

3. Online Retail Platform — Flexibility was a key aspect for Nine Line Apparel's online sales tool. Because of the company's booming success, Tyler had to retire his home-grown selling platform fairly soon. In its place, they implemented an eCommerce solution that allows them to easily create custom integrations for their store. These customizations make it possible to refine their business processes for increased efficiency.

Of course it takes more than a few tech purchases to create a steep growth curve. And to be precise, Nine Line Apparel's tech upgrades were in reaction to the growth, not necessarily a cause for that growth. But once the convoy was rolling, they needed the new tools to help make sure it could continue. The company's astonishing success arises just as much from Tyler's company mission — apparel branded to reflect a strong patriotism and donations to military charities and disaster relief initiatives — and his staff, who are extremely talented and insistent on turning every assignment and challenge into a successful mission.

So even though it's clear that buying the same tools as Nine Line Apparel won't magically transform other SMBs, it doesn't diminish the fact that your own growing business will need reliable, capable technology in these three areas.

When you're searching for software to support and boost your business, review sites like Capterra can be an efficient starting point. The collected user reviews on accounting, CRM, ERP, and other solutions provides a simple way to find options you can pursue. Our five-star rating at Capterra is something we're proud of at aACE Software. So if your company is ready for the cross-platform tools to accelerate your business velocity, check out our reviews and browse our site to learn more about our business management software for Mac and PC.

"I had done my research about aACE and the references were consistent: aACE had the experience and know-how to get this done." ~ Wendy Donenfield, CPA and Controller, M & R International

Veteran entrepreneurs can offer some very helpful advice on running a business. And if that military businessman has earned $14 million within five years, other savvy entrepreneurs will stop and listen. In her article about exactly this kind of skyrocket business venture, Kaleigh Moore explains... Learn More

Veteran entrepreneurs can offer some very helpful advice on running a business. And if that military businessman has earned $14 million within five years, other savvy entrepreneurs will stop and listen.

In her article about exactly this kind of skyrocket business venture, Kaleigh Moore explains where Nine Line Apparel came from and how they got into the upper listing of the Inc. 5000 so quickly. According to the company founder, Tyler Merritt, the right set of tools has been crucial. You might expect advice like that from an active duty military man, since in a crisis situation, having the right gear can make all the difference. For his business, the right gear for Tyler included these three core technology solutions:

1. Inventory Management Solution — Quick growth brought fast challenges for keeping track of their products. And this struggle was amplified by working in the apparel industry because returned goods and varying sizes of the same item all had to be accounted for. Once they found a product that could keep pace with their rapid growth, the time spent addressing emergencies was transformed into time to focus on more important tasks.

2. Shipping Solution — Tyler quickly recognized that out-sourcing order fulfillment was the best way to keep up with the accelerating demand, not to mention the extremely variable time he had to run the business — as an active duty soldier, he even had to leave the company for his wife to manage alone while he was deployed. They found a shipping tool that facilitated their outsourcing requirements and things quickly became less stressful.

3. Online Retail Platform — Flexibility was a key aspect for Nine Line Apparel's online sales tool. Because of the company's booming success, Tyler had to retire his home-grown selling platform fairly soon. In its place, they implemented an eCommerce solution that allows them to easily create custom integrations for their store. These customizations make it possible to refine their business processes for increased efficiency.

Of course it takes more than a few tech purchases to create a steep growth curve. And to be precise, Nine Line Apparel's tech upgrades were in reaction to the growth, not necessarily a cause for that growth. But once the convoy was rolling, they needed the new tools to help make sure it could continue. The company's astonishing success arises just as much from Tyler's company mission — apparel branded to reflect a strong patriotism and donations to military charities and disaster relief initiatives — and his staff, who are extremely talented and insistent on turning every assignment and challenge into a successful mission.

So even though it's clear that buying the same tools as Nine Line Apparel won't magically transform other SMBs, it doesn't diminish the fact that your own growing business will need reliable, capable technology in these three areas.

When you're searching for software to support and boost your business, review sites like Capterra can be an efficient starting point. The collected user reviews on accounting, CRM, ERP, and other solutions provides a simple way to find options you can pursue. Our five-star rating at Capterra is something we're proud of at aACE Software. So if your company is ready for the cross-platform tools to accelerate your business velocity, check out our reviews and browse our site to learn more about our business management software for Mac and PC.

"I had done my research about aACE and the references were consistent: aACE had the experience and know-how to get this done." ~ Wendy Donenfield, CPA and Controller, M & R International

Give Your eCommerce Site a Boost with These 4 Tips

But data shows there are some eCommerce trends you should be aware of – things that will help you maximize your profits when selling online. By all means, enjoy each success as your company grows. But we also recommend making a note of these 4 developments, analyzed by Larisa Bedgood at Business2Community:

1. Prioritize your returning customers: These customers have already started making a commitment to your company. That's worth cultivating. Especially since this group is typically less than 1/5 of your total clients, but their spending can amount to 1/3 of your online income. Make sure your CRM tools can keep track of these VIP clients.
2. Personalize the shopping experience: With that robust CRM software, make sure customers are seeing material that's most relevant. As with any sales process, a vital aspect is building a relationship. You strengthen that relationship by delivering customer-centered recommendations and discounts.
3. Promote satisfied reviews - The most persuasive comments on a product are often the words of prior customers who are happy with their purchase. The trouble is that satisfied customers don't usually take time to communicate how pleased they are. You'll need to get creative here, developing incentives that work for your customers and your industry. But make sure your site has a place to publish reviews and testimonials.
4. Present engaging content: One way to get customers to return to your site is to provide interesting material. Taking your site from merely selling to also educating is an excellent way to strengthen customer loyalty. How you do this needs to be crafted to your industry and clientele of course – what appeals to a light manufacturing buyer will be different from what engages buyers in warehousing and retail fields. (And yes, this closes the loop back to #1.)

Whether you're just starting out in eCommerce or have a thriving online store, these tips can help you take your business to the next level. And if you're searching for business management software for Mac and PC, contact us today to learn more about aACE's eCommerce integrations.

"aACE has also worked well with 3rd party software we run on the web and integrated our online store with the aACE program. We are very happy with the product and service we've received from the aACE team!" ~ Sabrina Fabian, The John Birch Society

When a small or mid-sized business gets an eCommerce site up and running, it feels good. You have just exponentially expanded your reach to clients. That's definitely a victory to enjoy. But data shows there are some eCommerce trends you should be aware of – things that will help you maximize... Learn More

When a small or mid-sized business gets an eCommerce site up and running, it feels good. You have just exponentially expanded your reach to clients. That's definitely a victory to enjoy.

But data shows there are some eCommerce trends you should be aware of – things that will help you maximize your profits when selling online. By all means, enjoy each success as your company grows. But we also recommend making a note of these 4 developments, analyzed by Larisa Bedgood at Business2Community:

1. Prioritize your returning customers: These customers have already started making a commitment to your company. That's worth cultivating. Especially since this group is typically less than 1/5 of your total clients, but their spending can amount to 1/3 of your online income. Make sure your CRM tools can keep track of these VIP clients.
2. Personalize the shopping experience: With that robust CRM software, make sure customers are seeing material that's most relevant. As with any sales process, a vital aspect is building a relationship. You strengthen that relationship by delivering customer-centered recommendations and discounts.
3. Promote satisfied reviews - The most persuasive comments on a product are often the words of prior customers who are happy with their purchase. The trouble is that satisfied customers don't usually take time to communicate how pleased they are. You'll need to get creative here, developing incentives that work for your customers and your industry. But make sure your site has a place to publish reviews and testimonials.
4. Present engaging content: One way to get customers to return to your site is to provide interesting material. Taking your site from merely selling to also educating is an excellent way to strengthen customer loyalty. How you do this needs to be crafted to your industry and clientele of course – what appeals to a light manufacturing buyer will be different from what engages buyers in warehousing and retail fields. (And yes, this closes the loop back to #1.)

Whether you're just starting out in eCommerce or have a thriving online store, these tips can help you take your business to the next level. And if you're searching for business management software for Mac and PC, contact us today to learn more about aACE's eCommerce integrations.

"aACE has also worked well with 3rd party software we run on the web and integrated our online store with the aACE program. We are very happy with the product and service we've received from the aACE team!" ~ Sabrina Fabian, The John Birch Society

5 Quick Tips for Invoicing Clients

Over at CorpNet, Anna Helhoski suggests these 5 best practices for invoicing to help balance immediate needs and future possibilities:

1. Clear paper-trail – Follow up verbal agreements with documents that specify costs, timeframes, and payment details. Make sure your invoices include all the information that will make it easy for your client to process payment (e.g., itemized lists, costs, taxes, totals, and payment instructions). Keep track of these documents by attaching them to the client's record in your ERP solution.
2. Good software – A spreadsheet can only do so much. Invest in a tool that reduces mistakes and streamlines billing. A high-quality system will be able to economically meet your immediate needs as well as expand with your business growth.
3. Consistent tracking – Any accounting or billing system hinges on dependable usage. Create an ID method that works for you, then stick with it. Good organization here can be a great help during tax season.
4. Prompt billing – After order fulfillment, don't delay invoicing. Send your payment request while you're still on the client's mind. aACE, for example, can be configured to generate an invoice as soon as the order ships for prompt delivery at the push of a button.
5. Appropriate Follow-up – Using methods that you've spelled out in your initial agreement documents, feel comfortable reminding clients of payment due dates. While additional fees are often used for late payments, consider whether it will be more effective to set up your billing with reduced charges for early payments.

Respectful communication is an essential part of your customer-relationships, especially when it comes to money matters. Always invest in a "please" and "thank you" to help keep your golden eggs in steady supply.

For more information about a proven business management software for Mac and PC that makes invoicing a breeze, get in touch with us today.

While cash flow is crucial for your business, hounding your clients for money owed can be tricky. Like Aesop's fable about the goose who laid golden eggs, we don't want our efforts to secure profits now to ruin future income. Over at CorpNet, Anna Helhoski suggests these 5 best practices for... Learn More

While cash flow is crucial for your business, hounding your clients for money owed can be tricky. Like Aesop's fable about the goose who laid golden eggs, we don't want our efforts to secure profits now to ruin future income.

Over at CorpNet, Anna Helhoski suggests these 5 best practices for invoicing to help balance immediate needs and future possibilities:

1. Clear paper-trail – Follow up verbal agreements with documents that specify costs, timeframes, and payment details. Make sure your invoices include all the information that will make it easy for your client to process payment (e.g., itemized lists, costs, taxes, totals, and payment instructions). Keep track of these documents by attaching them to the client's record in your ERP solution.
2. Good software – A spreadsheet can only do so much. Invest in a tool that reduces mistakes and streamlines billing. A high-quality system will be able to economically meet your immediate needs as well as expand with your business growth.
3. Consistent tracking – Any accounting or billing system hinges on dependable usage. Create an ID method that works for you, then stick with it. Good organization here can be a great help during tax season.
4. Prompt billing – After order fulfillment, don't delay invoicing. Send your payment request while you're still on the client's mind. aACE, for example, can be configured to generate an invoice as soon as the order ships for prompt delivery at the push of a button.
5. Appropriate Follow-up – Using methods that you've spelled out in your initial agreement documents, feel comfortable reminding clients of payment due dates. While additional fees are often used for late payments, consider whether it will be more effective to set up your billing with reduced charges for early payments.

Respectful communication is an essential part of your customer-relationships, especially when it comes to money matters. Always invest in a "please" and "thank you" to help keep your golden eggs in steady supply.

For more information about a proven business management software for Mac and PC that makes invoicing a breeze, get in touch with us today.

5 Tips to Make ERP Shopping a Success

This can't be a last-minute purchase though.

Where your entire staff is counting on you to help the company succeed, this present for the SME has to be just right. And that means doing the necessary due diligence. Getting sales quotes and demos from highly recommended ERP providers is a great start. But as Angela Nadeau at SmallBusinessTrends.com explains, there are other essential details you need to know to buy the best ERP product for your organization.

The five key factors to ERP implementation success, as described by Angela and supported by her readers, go as follows:

1. Professionalism - The fact that you CAN buy an ERP package off the shelf and deploy it out of the box is not evidence that you should. Instead, smart business owners know that they're also investing in a partnership with the ERP provider or consultant. Make sure that ongoing support and training is something they assume is the case, not an unexpected question they have to look into. Reliable professionals will realize that their success is intertwined with your company's success.
2. Flexibility - The best ROI will come from an ERP solution that can adapt to your unique business expertise. You've put a lot of energy into figuring out the best ways to sell and support; imagine the value that can come from software tools that leverage your experience and insights! One of the best open-source, modular platforms is Apple FileMaker. This means you can implement existing products for managing purchases, projects, customer relationships, and finance needs, then easily customize the software to give you an ideal harmony with your organization's setup.
3. Research - You're off to a great start on this one, but there are other questions you'll want to ask about your ERP solution. Do they offer you data warehousing? Clear visibility on the data for good forecasting? Mobile features? One good approach for this level of research is to build a dream-team of features describing everything the perfect product would bring to the table. Of course you may not find a 100% match to your list, but it will give you a good view of your group's priorities so you can match up the most important functionality.
4. Business Intelligence - This element is quickly becoming a driving factor in marketplace success. Any ERP tool will start to open this doorway for you, but some do a better job than others. You want to find a solution that presents the information most vital to your industry and that gives you the quickest, clearest view on that knowledge. The critical detail here is that you know the data that's most important for your growth analysis better than most ERP products. That brings us back to flexibility and customization. Getting your people involved in capturing data and translating it to wisdom is a key method for getting the most value from our software.
5. Rapid Adoption - Speaking of the other personnel in your organization, they are obviously a crucial factor in making a new software tool a successful addition to the mix. "Rapid" isn't necessarily the key term here, but "adoption" is. To help ensure your staff is comfortable with the new tools, get them involved as early as possible. Letting them know you're looking to upgrade their tools can raise morale and help you collect insights about what functionality would be most helpful in day-to-day productivity. And with the right ERP platform, the people who know your business inside-out can transform their understanding into useful tools. The bottom line here is that even the best ERP product won't strengthen you business much if the people who use it feel alienated from it.

With these five guidelines in mind, you're well on your way to making a smart decision for your company's ERP needs.

As noted on Capterra, a software research site produced by Gartner, the world’s leading research and advisory company, aACE Software ranks high in customer reviews and product quality. We provide a fully integrated, cross-platform solution for accounting, CRM, and ERP. To find out how well aACE matches with your company's needs, watch our videos and browse our site.

"aACE was able to customize a few key components for us very intelligently that now just work. Exactly the way we need them to." ~ Derek Navratil, IT Administrator, Janibell Inc

The holidays will soon be over, but a gift that's an investment can benefit your company through the years. High quality ERP software is exactly that kind of gift for your growing small business. Owners and entrepreneurs can easily imagine the value that comes from greater efficiency plus... Learn More

The holidays will soon be over, but a gift that's an investment can benefit your company through the years. High quality ERP software is exactly that kind of gift for your growing small business. Owners and entrepreneurs can easily imagine the value that comes from greater efficiency plus increased visibility.

This can't be a last-minute purchase though.

Where your entire staff is counting on you to help the company succeed, this present for the SME has to be just right. And that means doing the necessary due diligence. Getting sales quotes and demos from highly recommended ERP providers is a great start. But as Angela Nadeau at SmallBusinessTrends.com explains, there are other essential details you need to know to buy the best ERP product for your organization.

The five key factors to ERP implementation success, as described by Angela and supported by her readers, go as follows:

1. Professionalism - The fact that you CAN buy an ERP package off the shelf and deploy it out of the box is not evidence that you should. Instead, smart business owners know that they're also investing in a partnership with the ERP provider or consultant. Make sure that ongoing support and training is something they assume is the case, not an unexpected question they have to look into. Reliable professionals will realize that their success is intertwined with your company's success.
2. Flexibility - The best ROI will come from an ERP solution that can adapt to your unique business expertise. You've put a lot of energy into figuring out the best ways to sell and support; imagine the value that can come from software tools that leverage your experience and insights! One of the best open-source, modular platforms is Apple FileMaker. This means you can implement existing products for managing purchases, projects, customer relationships, and finance needs, then easily customize the software to give you an ideal harmony with your organization's setup.
3. Research - You're off to a great start on this one, but there are other questions you'll want to ask about your ERP solution. Do they offer you data warehousing? Clear visibility on the data for good forecasting? Mobile features? One good approach for this level of research is to build a dream-team of features describing everything the perfect product would bring to the table. Of course you may not find a 100% match to your list, but it will give you a good view of your group's priorities so you can match up the most important functionality.
4. Business Intelligence - This element is quickly becoming a driving factor in marketplace success. Any ERP tool will start to open this doorway for you, but some do a better job than others. You want to find a solution that presents the information most vital to your industry and that gives you the quickest, clearest view on that knowledge. The critical detail here is that you know the data that's most important for your growth analysis better than most ERP products. That brings us back to flexibility and customization. Getting your people involved in capturing data and translating it to wisdom is a key method for getting the most value from our software.
5. Rapid Adoption - Speaking of the other personnel in your organization, they are obviously a crucial factor in making a new software tool a successful addition to the mix. "Rapid" isn't necessarily the key term here, but "adoption" is. To help ensure your staff is comfortable with the new tools, get them involved as early as possible. Letting them know you're looking to upgrade their tools can raise morale and help you collect insights about what functionality would be most helpful in day-to-day productivity. And with the right ERP platform, the people who know your business inside-out can transform their understanding into useful tools. The bottom line here is that even the best ERP product won't strengthen you business much if the people who use it feel alienated from it.

With these five guidelines in mind, you're well on your way to making a smart decision for your company's ERP needs.

As noted on Capterra, a software research site produced by Gartner, the world’s leading research and advisory company, aACE Software ranks high in customer reviews and product quality. We provide a fully integrated, cross-platform solution for accounting, CRM, and ERP. To find out how well aACE matches with your company's needs, watch our videos and browse our site.

"aACE was able to customize a few key components for us very intelligently that now just work. Exactly the way we need them to." ~ Derek Navratil, IT Administrator, Janibell Inc